
Last updated
8 Jan 1998

sinclair@nvg.ntnu.no
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CRASH (1984-92)
was the youngest of the three main Sinclair
magazines. It was my personal favourite, having
the most reliable reviews, the best feature
articles and the widest range of coverage of the
three. Based in Ludlow, Shropshire, the magazine
aimed from the start to be a fanzine-writ-large:
the games reviewers were native Ludlovians (many
in their teens) and many of the other
contributors were genuine Sinclair enthusiasts
rather than simply jobbing journalists working
for a large publishing corporation. CRASH became
the most successful, though not the
longest-lived, Sinclair magazine. It had the
largest circulation (over 100,000 copies a month
at its peak) and was the standard guide for the
software distribution trade in deciding which
games to stock in the shops.
History
of CRASH
The magazine went through two distinct phases:
from its start in April 1984 through to mid-1989,
it was a fairly thick publication of upwards of
100 pages a month. Then it succumbed to the free
tape war which was raging at the time. With every
8-bit magazine competing for a falling number of
customers, free tapes were given away every month
containing half a dozen or more back-catalogue
commercial games. The extra cost of the tapes
caused a drastic cutback in the editorial content
of the magazines. CRASH slumped from 90-100 pages
a month (early 1989) to only 50 or less (late
1989). A year later it was sold to Europress
Publishing. In 1992, with circulation still
falling, it was merged with EMAP's Sinclair User.
Only one merged issue was published, in May 1992
- both magazines were killed abruptly by EMAP
while the June issue was still in preparation.
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Who was Lloyd Mangram?
Former readers of CRASH may remember
the mysterious Lloyd Mangram,
who answered readers letters with the aid of the
LMLWD (Lloyd Mangram's Long Word Dictionary) for
those tricky spellings. Strangely, no picture was
ever published of him - only cartoons of a pair
of eyes looking through a huge pile of mail and a
person with a paper bag over his head. In fact,
Lloyd Mangram never existed - he was a "pen
name" for whoever happened to be taking
turns to answer letters that month. While Roger
Kean (the editor) spent most time acting as
Lloyd, two others were Barnaby Page (managing
editor) and Eddie McKendrick (publisher).
Info by: Peter Thomas, Barnaby Page.
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Jetman
The
best comic strip ever to have appeared
in any computer magazine, ever, was CRASH's
long-running Jetman series.
Based on Ultimate Play The Game's character (from
Jet Pac, Lunar Jetman
and, on the NES, Solar Jetman),
John Richardson's Jetman was more loony than
lunar. Between 1984 and 1990, he fell into the
hands of the Parrotmen, rescued Flash Gordon,
bred a King Plurp, caught Star Blight from a
kidnapped Monster and accidentally sent an alien
fleet to Earth in the course of searching for the
fabulous Eye of Oktup... Daft but very, very
funny!
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Where
are they now?
A number of ex-CRASH writers are still kicking
around:
- Simon Goodwin, CRASH's
Tech Tips writer, was still writing for Sinclair
QL World when the final issue
(July 94) came out. Today, Simon Goodwin
writes for Amiga magazines and Computer
Shopper. He was also seen at
the Last Sinclair and SAM show in
Gloucester. He is currently messing with
both a Speccy emulator for Amiga and
hardware Speccy emulation for the IBM PC;
notably on Speculator '93, a QL Speccy
emulator currently being converted to run
on the Amiga. He reads comp.sys.sinclair.
- Roger Kean was the first
editor of CRASH and a director of
Newsfield, the magazine's publisher,
through its life. He is now a director of
Prima Creative Services, the design arm
of the publisher Prima, which produces
lots of game books.
- Eddie McKendrick, former
publisher of CRASH, was one of the many
Lloyd Mangrams. He is now head of New
Media at Nickelodeon UK and The Paramount
Channel. After a spell doing the ITV
teletext service known as Oracle (now
sadly missed), he now maintains the
Nickelodeon text service known as
NickText, and does web-sites and all
sorts for both channels. Coincidentally,
Nickelodeon's offices are at Rathbone
Place in London, where Your
Sinclair was based.
- Barnaby Page was
managing editor of CRASH during 1987-88
and is now an editor at Eastern Counties
Newspapers.
Info by: Brian Gaff, Simon Goodwin, Jenni
the Satsuma, Barnaby Page, Peter Thomas.
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Articles from
CRASH
Inside CRASH
(January 1985)
Exclusive look at how the mag is made
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The
CRASH History (October-December 1987)
Lloyd Mangram's illustrated history
of the first four years of CRASH
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The Oli Frey Cover
Art Archive
Hi-res scans of the first 20 covers painted
for CRASH by artist Oliver Frey
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The Jetman Archive
A small but growing collection of the
legendary Jetman strip
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Tamara Knight
Bizarre and anally-obsessed, Mel
Croucher's memorable sci-fi serial
about the adventures of a neutron bomb in love
with the beautiful
McDonald's trainee, Tamara Knight...
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